Thursday, January 3, 2013

Enhancing and Promoting

Four weeks ago, I began my second information technology rotation at the Food and Nutrition Information Center (FNIC) of the USDA. While at FNIC, I worked with, one of FNIC’s special project areas. serves as a portal for consumers to find a host of government resources on nutrition, healthy eating, physical activity, and food safety. This site has over 1,000 links spanning across the federal government!

My main focus at FNIC has been to promote two videos and enhance their supporting pages. The first video, Kids Rock Nutrition in the Kitchen, shows kids cooking healthy and creative meals. The second video, Farmers Markets: Fresh, Nutritious, Local, features a registered dietitian promoting the benefits of shopping at a farmers market.

Enhancing the web pages was much easier than initially anticipated. I organized the site and added different titles, new links, bright photos, and colorful promo boxes. I made these changes by using a content management system, Drupal. I caught on quickly and really had fun with it! Below are screen shots of my improvement to the Kids in the Kitchen web page. PicII

In order to promote the new videos and resources, I developed a spreadsheet with a list of potential contacts. This list included government, educational, and professional websites, local health educators, WIC state agencies, universities, listservs, and more. By using Google Analytics, I have gained valuable information about pageviews and site visitors.

As I finish my final week at FNIC, I will be analyzing my efforts in enhancing and promoting these videos and will hopefully see increased webpage engagement. I have thoroughly enjoyed my time at FNIC and have developed so many new skills working with Drupal, Google Analytics, and an incredible team of registered dietitians.


  1. This is a great example of how an intern can learn something really useful in business. Congratulations, Bethany!

  2. This is very impressive. nice job Bethany.